Work with me
Advisory for DTC brands that already have traffic and revenue, and partnership for agencies that need an operator behind the retention work.
I am an operator, not a consultant who has never owned a number. I run email, SMS, and ecommerce operations across a portfolio of DTC brands, and I carry the P&L for that work. Everything below is the same thing I do on my own stores.
Three ways to work together
1. Diagnostic sprint — fixed scope, fixed fee
Two weeks. I get read access to your Shopify, ESP, SMS platform, and analytics, then hand back a written teardown: where revenue is actually attributed, where cost is leaking, which flows are broken, and a ranked list of fixes with expected impact.
You keep the document whether or not we work together after it.
Best for: brands doing meaningful revenue that suspect their retention numbers do not add up.
2. Advisory retainer — ongoing
Monthly. A standing call plus async access. I review your calendar, your flow performance, your cost per message, and your attribution before you commit budget. I will tell you when a campaign is not worth sending.
Best for: teams with an in-house marketer who needs someone senior to pressure test decisions.
3. Agency and partner work
If you run an agency and your clients need retention or Shopify operations depth you do not want to hire for, I take that work under your brand or alongside it. Clear scope, clear boundaries, no client poaching.
Best for: agencies strong in acquisition or creative that keep losing retention scope.
Who this is not for
- Pre-revenue stores. There is nothing to diagnose yet.
- Anyone looking for someone to press send on campaigns. I am not a contractor for execution volume.
- Teams that want a report to justify a decision already made.
How it starts
One call, 30 minutes, free. You describe the situation, I tell you honestly whether I am the right person and which of the three fits. If none of them do, I will say so.